B2B Key Account Satisfaction Survey Template

Market & CustomerQuestionnaire

B2B Key Account Satisfaction Survey Template

Designed for annual or quarterly key account reviews in B2B enterprises, covering six critical dimensions: delivery, customization, service, executive engagement, commercial terms, and renewal/referral.

Generation Prompt

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Please generate a satisfaction survey for B2B key accounts (client decision-makers/project owners), consisting of 8 questions. It should cover six dimensions: delivery quality and timeliness, custom development collaboration, dedicated service and responsiveness, executive engagement, commercial contracts and payment terms, and renewal/referral. It is recommended that scale questions use a 1-10 rating, and include one NPS question (0-10) and one open-ended question. Sample questions should reflect specific scenarios, such as 'timeliness of custom development request response'. Select clients who have had a project within the past year, with a sample size of no fewer than 30, and administer anonymously.

Sample questions

  1. 1Scale

    How do you rate the overall quality of project delivery over the past six months?

  2. 2Single choice

    Were project deliveries completed on time? If not, how long were typical delays?

    Mostly delivered earlyGenerally on scheduleOccasional delays of no more than 1 weekFrequent delays of 1-4 weeksFrequent delays exceeding 1 month
  3. 3Scale

    During the custom development process, how would you rate our understanding of your needs and our responsiveness?

  4. 4Single choice

    When you raise a custom development request, how quickly do you typically receive an initial proposal or feedback?

    Same dayWithin 1-3 daysWithin 4-7 daysMore than 1 week
  5. 5Scale

    How satisfied are you with the response speed and problem-solving capability of our dedicated account service team?

  6. 6Single choice

    In recent years, have you felt increased attention and investment from our senior leadership in your partnership?

    Significantly increasedSomewhat increasedNo changeSomewhat decreasedSignificantly decreased
  7. 7Scale

    How satisfied are you with our commercial processes (e.g., contract terms, payment schedule)?

  8. 8NPS

    How likely are you to recommend our products and services to peers in your industry?

  9. 9Open text

    In which areas should we prioritize improvement? Please describe specific examples or suggestions.