Traditional survey platform · China Verified 2026-10-12

WeJot vs Tencent Survey

Tencent Survey ships with a million-strong respondent group. This page compares tool capability, sample and pricing.

Sample pricing Instrument freedom AI interviews Response ceiling and editions

The 30-second verdict

Tencent Survey ships with a million-strong respondent group. WeJot differs in two places: question types and logic are generated on demand rather than limited by the available settings, and audiences beyond your own channels can be ordered with targeting, quota and quality controls attached. On the same 19-question study with women 50+ and 100 completes, fieldwork came to RMB 1,700 against RMB 260.

  • Fieldwork: like-for-like test, 19 questions, women 50+, 100 completes. RMB 1,700 at Tencent Survey against RMB 260 at WeJot.
  • Billing: Tencent Survey sells audience labels as a separate service that stacks per condition, with sizeable uplifts for harder audiences; WeJot publishes tiers per category, from RMB 0.8 per base demographic label.
  • Instrument: Tencent Survey offers the types and logic its configuration exposes. WeJot generates them on demand.
  • Qualitative: Tencent Survey is a survey and forms platform. WeJot interviews share the sample and report with the survey.

Why this comparison exists

The product logic is clear: make surveys something anyone can run, then let them move through the Tencent ecosystem. It covers most day-to-day needs, and the respondent group means fieldwork never starts from zero.

The trade-off is equally clear: the instrument is shaped by what the platform exposes. When a study needs something the platform does not document, the realistic choice is between the nearest available setting and a smaller research goal.

WeJot inverts the question. If the instrument can be written to fit the goal, then question types, logic, languages and quota stop being questions of platform supply and become questions of research need. That is the one difference worth stressing in this comparison.

Where the two differ

1

Sample: how the price is calculated

Tencent Survey

Tencent Survey prices audience labels as a separate service, and labels carry most of the cost: the same 19-question study with women 50+ and 100 completes came to RMB 1,700.

WeJot

WeJot prices length and labels separately, starting at RMB 0.8 per base demographic label; the same 100-complete study came to RMB 260, and the price list is public.

Source:Live quote from the Tencent Survey fieldwork order page on 2026-09-15

2

Question types and logic: what the platform can do

Tencent Survey

Types and logic both come from platform settings. That covers conventional research, and because everything is graphical a non-researcher can build a working questionnaire in minutes.

WeJot

WeJot treats the questionnaire as generated code: types are not bounded by a library, logic described in plain language is executed as code, and language variants are generated per locale. The cost is that you state the research goal first instead of picking a type.

3

Sample ordering: what you can configure

Tencent Survey

Tencent Survey prices fieldwork as length plus a label service, and labels carry most of the cost. Self-serve ordering sets quota but not crossed quota, and offers neither multi-wave tracking nor overseas sample.

WeJot

WeJot treats self-serve fieldwork as one set: audience labels, crossed and independent quota, start and end times with daily windows, pause and resume, full-quota alerts, identity and liveness checks, longitudinal waves with automatic gap filling, and connected overseas panels, settled against valid completes.

Source:Our capabilities from the panel capability list and the ordering screen

4

Fieldwork and quality control

Tencent Survey

It offers the usual survey-side controls and, because accounts bind to the Tencent ecosystem, has a natural basis for device and account-level deduplication.

WeJot

WeJot works on both layers: identity and liveness checks, security verification and attention checks, location limits, in-session supervision, logic consistency, clustering limits and history-based exclusion. With crossed and independent quota, the achieved structure stays controllable and progress is live.

Feature-by-feature

Competitor capabilities come from their own sites and help centers. Sample prices come from quoting the same questionnaire on the same day.

Dimension
Tencent Survey
WeJot
Instrument
Arbitrary interactive question types
Preset types
Generated on demand
Complex logic
Configured in the UI
Described in plain language, executed as code
Multilingual questionnaires
Multilingual support is limited to the languages the platform offers; variants are not generated on demand
Agent generates questionnaires in any language and connects overseas panels
Appearance (theme, colour, layout)
Appearance options not documented publicly
Appearance is fully open: themes, colours and layout defined freely, with the agent able to produce animated or 3D question and page effects
Sample and fieldwork
Built-in respondent pool
Over a million respondents, paid delivery
Over five million registered users in mainland China
Sample pricing
Pricing is generally higher than ours: audience labels are a separate service that stacks per condition; in our like-for-like test age 50+ was RMB 14 and female RMB 1, RMB 15 in total
Published per category: base demographics RMB 0.8 per item; occupation RMB 0.8-13.5; industry RMB 0.8-7.5; city tier RMB 1.5; interests RMB 1-4.5; retail and gaming RMB 1-14.5; region RMB 1-20.5
Quota (crossed / independent)
Quota yes, crossed quota no
Yes, priced per bucket
Automatic screening and scarcity-based pricing
Yes: respondents are screened per requirement at order time, with scarcity-based pricing
Respondents are screened automatically, and the quote moves with sample scarcity
Longitudinal repeat waves
No multi-wave tracking when ordering sample
Repeat waves on a fixed sample with incentive recycling and automatic gap filling
Overseas sample for going global
Its respondents are domestic; self-serve ordering excludes overseas sample
Own China panel plus connected overseas panels for cross-market comparison
Fieldwork progress and capacity control
Yes
Yes, plus pause/resume and full-quota alerts
Response limit per survey
100,000 completes on the free edition, then 200,000, 300,000 and 500,000 across paid tiers; unlimited only on the flagship tier
No response limit
Identity and liveness checks
Standard survey-side controls
Identity, liveness and attention checks
Interviews
AI interview capability
Tencent Survey AI provides a basic AI-moderated interview on a Hunyuan plus DeepSeek dual-model base; of the detailed capabilities only clips by question are documented
Voice, video and text; resumable sessions, on-camera interaction and emotion analysis; sample and report shared with the survey
Interview languages
Basic interview capability only; no documented multi-language interviews
10+ interview languages; Chinese available in Mandarin or dialect
Configurable voice
Not supported
Yes: 12 selectable voices (six female, six male), each with a preview, and an adjustable speaking rate
Multimodal interaction (sees the respondent)
Not supported
The agent watches the video and probes in real time from what it sees
Emotion analysis
Not supported
Emotion signals from pace, pauses and expression
Clips by question
Yes: clips cut by question
Clips per question, conclusions traced to the recording
Media shown during the interview
Not supported
Images, audio and video can be shown in the interview
Resume an interrupted session
Interviews do not resume; the questionnaire layer has breakpoint resume separately
Sessions resume at the break point
Analysis and delivery
Conclusions traceable to source evidence
Individual responses viewable and exportable
Each conclusion attached to its question and response; interview clips for interviews
Data export formats
Exports come in a fixed set of formats; deliverables are not generated on demand
Generated on demand in any file format the deliverable calls for, including Word, Excel, PPT, PDF and HTML
Statistical and modelling capability
Conventional cross-tabs and template AI reports; custom modelling is not documented
The agent writes Python in real time for cleaning and analysis, with any model or algorithm
Commercial and ecosystem
Exams, assessments and polls
Separate solutions for exams, assessments, 360 reviews, polls and check-in campaigns
Exams, assessments and polls can be generated; 360 reviews need organisational data imported, which we do not support yet
Custom domain / on-premise deployment
The flagship tier adds a custom survey domain, custom system name and logo, and independently hosted deployment
SaaS-first; enterprise arrangements on request
Pricing transparency
Edition prices are public: free at RMB 0, advanced from RMB 2,499 per year, business from RMB 5,499, premium from RMB 24,999, flagship on request; fieldwork is quoted per order
Edition and fieldwork prices both public, with self-serve ordering
Forms and data collection
Fully covered, including e-signature
Can be generated as a survey, but not a forms product
Yes Partial No No public statementThis page is a comparison, not a quotation, and it is not endorsed by any vendor named here.

Why choose WeJot over Tencent Survey?

The questions that arise most often during an evaluation, answered directly.

How audiences beyond your own channels are reached

WeJot treats sample as part of the project: order respondents against a target definition, quota and quality controls to cover audiences your own channels cannot reach, or run entirely on your own list; interviews share the same sample, and gaps are filled automatically.

Types and logic that go past the settings

Tencent Survey’s types and logic come from the settings it exposes, which covers conventional research. WeJot treats the questionnaire as generated code: types are implemented on demand, logic described in plain language runs as code, and language variants are generated per locale. The trade-off is verifying the logic with test responses before launch.

No hidden ceilings on responses or AI use

Tencent Survey caps one survey at 100,000 completes on the free edition and at 200,000, 300,000 and 500,000 across paid tiers, with no cap only on the flagship tier; the free edition allows 30 new surveys per day. Its AI runs on credits: 30 trial credits on the free edition, 15 credits a year on the advanced tier and 500 on the business tier, and every free-edition AI feature is marked trial-only. WeJot sets no response ceiling and no credit limit on AI use.

Research should not end at collection

Tencent Survey delivers responses and reports. WeJot runs AI voice and video interviews on the same sample so findings and survey data land in one report, with every conclusion traceable to the original answer or recording. The survey answers what, the interview answers why, in one project, and after fieldwork regression, reliability and validity analysis, cross-tabs and clustering run in the same conversation, with deliverables produced as Word, Excel, PPT, PDF or HTML on request.

Frequently asked

Can Tencent Survey cover a complex research design?

Its question types and logic come from the platform’s settings, which covers conventional research well. Where a study needs interactions outside that set, logic executed as code, or language variants generated per locale, WeJot builds and runs them on demand.

How does your panel differ from their respondent group?

Both provide real respondents; the differences are composition and billing. Tencent prices length and label service separately, stacking per condition with sizeable uplifts for harder audiences. WeJot runs a self-owned pool with tiers published per category, from RMB 0.8 per base demographic label, and has verified respondent authenticity through video interview work. Compositions differ, so quote your own audience on both.

How is Tencent Survey’s AI billed?

It runs on AI credits: 30 trial credits on the free edition, 15 a year on the advanced tier and 500 on the business tier, with every free-edition AI feature marked trial-only. WeJot sells no credit packs: pricing follows the study and usage, visible before you order.

How do the response ceilings differ?

Tencent Survey caps one survey at 100,000 completes on the free edition and at 200,000, 300,000 and 500,000 across paid tiers, with no cap only on the flagship tier, and the free edition allows 30 new surveys a day. WeJot sets no ceiling on responses or on the number of surveys.

Do AI interviews work in Chinese?

Yes. AI interviews run in voice, video and text, with Chinese as the primary scenario and more than ten languages for cross-border studies. Expression, gaze, pace and emotional cues are read during the conversation.

Start a study today

Create a project and keep the questionnaire, fieldwork, interviews and report inside it, with costs visible before you order.