Dimension
Tencent Survey
Instrument
Arbitrary interactive question types
Preset types
Generated on demand
Complex logic
Configured in the UI
Described in plain language, executed as code
Multilingual questionnaires
Multilingual support is limited to the languages the platform offers; variants are not generated on demand
Agent generates questionnaires in any language and connects overseas panels
Appearance (theme, colour, layout)
Appearance options not documented publicly
Appearance is fully open: themes, colours and layout defined freely, with the agent able to produce animated or 3D question and page effects
Sample and fieldwork
Built-in respondent pool
Over a million respondents, paid delivery
Over five million registered users in mainland China
Sample pricing
Pricing is generally higher than ours: audience labels are a separate service that stacks per condition; in our like-for-like test age 50+ was RMB 14 and female RMB 1, RMB 15 in total
Published per category: base demographics RMB 0.8 per item; occupation RMB 0.8-13.5; industry RMB 0.8-7.5; city tier RMB 1.5; interests RMB 1-4.5; retail and gaming RMB 1-14.5; region RMB 1-20.5
Quota (crossed / independent)
Quota yes, crossed quota no
Yes, priced per bucket
Automatic screening and scarcity-based pricing
Yes: respondents are screened per requirement at order time, with scarcity-based pricing
Respondents are screened automatically, and the quote moves with sample scarcity
Longitudinal repeat waves
No multi-wave tracking when ordering sample
Repeat waves on a fixed sample with incentive recycling and automatic gap filling
Overseas sample for going global
Its respondents are domestic; self-serve ordering excludes overseas sample
Own China panel plus connected overseas panels for cross-market comparison
Fieldwork progress and capacity control
Yes
Yes, plus pause/resume and full-quota alerts
Response limit per survey
100,000 completes on the free edition, then 200,000, 300,000 and 500,000 across paid tiers; unlimited only on the flagship tier
No response limit
Identity and liveness checks
Standard survey-side controls
Identity, liveness and attention checks
Interviews
AI interview capability
Tencent Survey AI provides a basic AI-moderated interview on a Hunyuan plus DeepSeek dual-model base; of the detailed capabilities only clips by question are documented
Voice, video and text; resumable sessions, on-camera interaction and emotion analysis; sample and report shared with the survey
Interview languages
Basic interview capability only; no documented multi-language interviews
10+ interview languages; Chinese available in Mandarin or dialect
Configurable voice
Not supported
Yes: 12 selectable voices (six female, six male), each with a preview, and an adjustable speaking rate
Multimodal interaction (sees the respondent)
Not supported
The agent watches the video and probes in real time from what it sees
Emotion analysis
Not supported
Emotion signals from pace, pauses and expression
Clips by question
Yes: clips cut by question
Clips per question, conclusions traced to the recording
Media shown during the interview
Not supported
Images, audio and video can be shown in the interview
Resume an interrupted session
Interviews do not resume; the questionnaire layer has breakpoint resume separately
Sessions resume at the break point
Analysis and delivery
Conclusions traceable to source evidence
Individual responses viewable and exportable
Each conclusion attached to its question and response; interview clips for interviews
Data export formats
Exports come in a fixed set of formats; deliverables are not generated on demand
Generated on demand in any file format the deliverable calls for, including Word, Excel, PPT, PDF and HTML
Statistical and modelling capability
Conventional cross-tabs and template AI reports; custom modelling is not documented
The agent writes Python in real time for cleaning and analysis, with any model or algorithm
Commercial and ecosystem
Exams, assessments and polls
Separate solutions for exams, assessments, 360 reviews, polls and check-in campaigns
Exams, assessments and polls can be generated; 360 reviews need organisational data imported, which we do not support yet
Custom domain / on-premise deployment
The flagship tier adds a custom survey domain, custom system name and logo, and independently hosted deployment
SaaS-first; enterprise arrangements on request
Pricing transparency
Edition prices are public: free at RMB 0, advanced from RMB 2,499 per year, business from RMB 5,499, premium from RMB 24,999, flagship on request; fieldwork is quoted per order
Edition and fieldwork prices both public, with self-serve ordering
Forms and data collection
Fully covered, including e-signature
Can be generated as a survey, but not a forms product