Trooly and WeJot overlap heavily on the interview side, and Trooly is unusual in publishing prices. Two differences matter most: Trooly’s boundary is the interview while ours is the whole study, and the two diverge sharply on end-to-end pricing, owned sample and self-serve access.
Both publish interview prices, under different structures: Trooly charges a flat rate per session or per person, with recruitment and incentives bundled end to end; WeJot bills linearly per minute with labels priced per item. For the same 45-minute end-to-end interview it is RMB 148.5 against USD 99. Scope also differs: WeJot keeps the survey and the AI interview in one project.
Trooly publishes more than most peers: three to five times faster recruitment, 60% lower cost than traditional recruitment, over 180 million global respondents across 25 countries, delivery twelve times faster than agencies, and 400+ teams using it. Its guidance is concrete too, such as four interviews per segment and no minimum order.
Its boundary is the interview. Trooly answers how to complete a depth interview faster and cheaper, not how common something is in a population. That needs a survey, and the cost structures differ entirely: interviews scale by person and minute, surveys by complete and length. Substituting one for the other usually means shrinking the sample until the conclusion cannot hold.
WeJot joins the two ends in one agent: the survey reaches the population cheaply and identifies who deserves a deeper conversation, then AI interviews dig for causes among those people, sharing one pool and one report. The interview side is built out as well: resumable sessions, on-camera interaction, emotion analysis and clip export.
WeJot bills per minute with label and filter tiers on top, so the price scales linearly with duration. For the same 45-minute voice interview it is RMB 148.5 per person against Trooly’s USD 99 end to end.
Source：Trooly prices from its pricing page and billing FAQ, checked 2026-09-18
WeJot is strongest on long, end-to-end interviews: RMB 148.5 against RMB 708 at 45 minutes, and RMB 283.5 against RMB 708 with a 20-30% prevalence filter. Even at an extreme label combination, a low-prevalence filter plus a premium region, we reach RMB 857.25, still below Trooly’s USD 199 hard-to-recruit tier at roughly RMB 1,423.
Source：Converted at USD 1 = RMB 7.15; the settlement rate governs
WeJot runs voice, video and text, and adds three engineering details: sessions resume at the break point, the camera is read so the agent sees actions and expression, and emotion analysis turns pace, pauses and expression into retrievable evidence. All three bear directly on completion rates and usable evidence in long interviews.
WeJot is the reverse. The self-owned mainland pool holds more than five million users and respondent authenticity has been verified through video interview work, with overseas coverage from connected international panels. For mainland audiences there is little overlap, and cross-market studies can combine both panels.
Source：Trooly panel figures from its own site
WeJot excludes invalid completes and negotiates replacements per project, but this is not a published commitment. It is worth asking us directly during procurement; we answer case by case.
Competitor capabilities come from their own sites and help centers. Sample prices come from quoting the same questionnaire on the same day.
The questions that arise most often during an evaluation, answered directly.
The two billing structures differ: Trooly charges a flat rate per session or per person, with recruitment and incentives bundled end to end, while WeJot bills per minute with label tiers on top. For the same 45-minute voice interview it is RMB 148.5 against USD 99 end to end.
Trooly is an interview platform: it answers how to complete a depth interview faster and cheaper, not how common something is in a population. That needs a survey, with an entirely different cost structure. WeJot runs both on one sample: the survey reaches the population cheaply and screens who deserves depth, then the interview explains the why, with both evidence types in one traceable report.
The same seven items, all supported by WeJot: languages, voice choice, interactive questions inside the interview, emotion analysis, clips by question, media shown during the interview and resumable sessions. Trooly publishes emotional tone, silence detection, concept-testing and visual-intelligence stimuli, and recorded key quotes; voice choice, interactive question types, clip export and resumption are not documented publicly.
Interviews are priced linearly by the minute with label and screening tiers added, and the quote is visible before ordering: the same 45-minute end-to-end interview costs RMB 148.5 with us. Sample, quota and quality control are configured in the same order and settled against valid completes, and interview findings sit beside the survey data in one traceable report.
Both products run AI depth interviews, with different levels of price transparency: Mizzen publishes no price list and gates trials behind review, while WeJot prices per minute and per item, visible before ordering. The larger difference is scope: WeJot keeps the survey and the interview in one project, so the distribution comes first, the reasons follow, and one traceable report closes the study.
Read the comparison Traditional survey platform · ChinaBoth platforms collect responses. The difference lies in instrument freedom and how far a study can go. WJX draws question types from a preset library and stays on the survey and exam side; WeJot generates types and logic, and continues into AI interviews with the same respondents once fieldwork closes. On sample, the same 19-question study with women 50+ and 100 completes came to RMB 2,289 against RMB 260.
Read the comparison Panel and survey platform · ChinaCredamo’s strength is granularity: every quality control switches on individually and is priced separately, which suits the tightly separated conditions common in academic work. WeJot makes the opposite trade: quality control runs as one default set, pricing is linear and itemised, and every targeting label is available on a free account. On the same 19-question study with women 50+ and 100 completes, the real cost was RMB 563 against RMB 260.
Read the comparison
Create a project and keep the questionnaire, fieldwork, interviews and report inside it, with costs visible before you order.
