Dimension
Credamo
Instrument
Arbitrary interactive question types
Preset question types
Generated on demand
Complex logic
Configured in the UI
Described in plain language, executed as code
Appearance (theme, colour, layout)
A cover image and rich-text formatting for descriptions; company logo and ad removal need the enterprise tier, and full-page visual work means embedding custom code in an HTML question, with no theme or skin library
Appearance is fully open: themes, colours and layout defined freely, with the agent able to produce animated or 3D question and page effects
Sample and fieldwork
Own official panel
Data marketplace with 3M+ official members as stated
Over five million registered users in mainland China
Limit on targeting criteria
Self-serve ordering allows up to three criteria at once, with more requiring a manual-collection service; the feature settings and quota are advanced-tier only
Labels combine freely, with no cap and no tier gating
Membership gates on quality control
Prior participation, credit score, acceptance rate and identity verification need entry tier or above; liveness and screen recording need advanced
No tier gating; apart from identity and liveness checks, which consume resources per call, every control is available directly
Enterprise-tier gates on delivery and display
Scheduled release, geo-fencing, full-screen answering, auto-translation blocking, session audio and video recording, company logo, ad removal, custom end page and instant response alerts all require the enterprise tier
No tier gating; these can be configured on demand
Liveness and identity verification
Liveness is optional at RMB 0.5 per complete, and advanced-tier only
Identity and liveness checks, consuming resources per call
Quota (crossed / independent)
Yes, though the feature quota is advanced-tier only
Yes, priced per bucket
Longitudinal repeat waves
Waves are set up one survey at a time; a whole multi-wave project cannot be configured in one pass
Fixed-sample waves with automatic gap filling
Languages and overseas panels
The response page offers 15 preset languages, alongside an international site and a global panel for overseas respondents
Questionnaires in any language plus connected overseas panels for cross-market comparison
Rejection-rate ceiling
Capped by tier (20% / 35% / 50%)
No tier-based ceiling
Automatic screening and scarcity-based pricing
Respondents can be screened out, but pricing does not follow scarcity: the reward is whatever the requester sets
Respondents are screened automatically, and the quote moves with sample scarcity
Interviews
AI depth interviews
No AI interview product; its AI sits in question generation, an in-question chatbot and statistical analysis
AI interviews in voice, video and text, sharing sample and report with the survey
Analysis and delivery
Data export formats
Its help centre lists Word and PDF for the questionnaire, plus a Crdf project file; the set of formats is fixed
Generated on demand in any file format the deliverable calls for, including Word, Excel, PPT, PDF and HTML
Statistical and modelling capability
Built-in modules for linear regression, structural equation modelling and similar; models and algorithms cannot be customised
The agent writes Python in real time for cleaning and analysis, with any model or algorithm
Commercial and ecosystem
Billing unit
Reward plus per-dimension targeting plus platform fee
Length fee plus per-item labels
Pricing transparency
Membership and sample prices are public: free trial, entry at RMB 248 per year, advanced at RMB 298 per month (RMB 1,398 yearly), enterprise at RMB 3,498 per year; fieldwork stacks a minimum reward, a per-dimension targeting fee and a platform fee
Edition and fieldwork prices both published, with self-serve ordering
Granularity of quality controls
Individually switched and priced
Applied as one default set
Lab research tools (EEG, eye tracking)
HBO behavioural lab platform, with eye-tracking and portable EEG products
Online questionnaires and AI interviews; no lab physiological measurement hardware