Card Sorting & Ranking Survey Template

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Please design a survey for a card sorting and ranking study, targeting users aged 18-60, covering 6 dimensions: category definition, categorization tasks, open labeling, priority ranking, rationale probing, and result analysis. There should be 8 questions in total, including single-choice, multiple-choice, Likert scale (1-5), NPS (0-10), and open-ended questions. Each dimension requires at least 1 specific question, and all scenarios should revolve around 'product categorization for a shopping website'. Example questions: for categorization tasks, provide a set of items (e.g., 'iPhone charger') for users to select the most appropriate existing category; for open labeling, ask users to create a name for a category; for priority ranking, ask users to rank several categories by frequency of visits. The Likert scale measures confidence in categorization, the NPS asks whether users would recommend the taxonomy to others, and the open-ended question asks for suggestions to improve the classification. The recommended sample size is at least 30 for cluster analysis. Ensure logical question order and keep total completion time within 5 minutes.

Perguntas representativas incluídas

1. 1Pergunta de múltipla escolha

   Which products do you think should be included in the 'Phone Accessories' category?

   Phone casesPower banksHeadphonesCablesScreen protectors
2. 2Pergunta de escolha única

   Please assign 'Bluetooth Speaker' to the most appropriate category in your opinion.

   ElectronicsAudio devicesHome appliancesComputer peripheralsOther
3. 3Pergunta aberta

   If you were to design a new label (name) for the 'Sneakers' category, what would it be?

4. 4Pergunta aberta

   Please rank the following shopping website categories by your daily visit frequency (1 = most frequently visited).

   ApparelDigital productsHome & LivingBeautyFood
5. 5Pergunta de escolha única

   You just placed 'Water Bottle' into 'Household Items'. What was the main reason?

   Most common useMaterial matchesCould not be placed elsewhereHabitual categorizationOther
6. 6Pergunta de escala

   I am confident I can quickly find the products I need with these categories. (1-5)

   1 - Strongly disagree2 - Disagree3 - Neutral4 - Agree5 - Strongly agree
7. 7NPS (Net Promoter Score)

   How likely are you to recommend this shopping website's taxonomy to a friend? (0-10)

   012345678910
8. 8Pergunta aberta

   In the categorization experiment you just completed, what areas need the most improvement? Please provide specific suggestions.