Card Sorting & Ranking Survey Template

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Please design a survey for a card sorting and ranking study, targeting users aged 18-60, covering 6 dimensions: category definition, categorization tasks, open labeling, priority ranking, rationale probing, and result analysis. There should be 8 questions in total, including single-choice, multiple-choice, Likert scale (1-5), NPS (0-10), and open-ended questions. Each dimension requires at least 1 specific question, and all scenarios should revolve around 'product categorization for a shopping website'. Example questions: for categorization tasks, provide a set of items (e.g., 'iPhone charger') for users to select the most appropriate existing category; for open labeling, ask users to create a name for a category; for priority ranking, ask users to rank several categories by frequency of visits. The Likert scale measures confidence in categorization, the NPS asks whether users would recommend the taxonomy to others, and the open-ended question asks for suggestions to improve the classification. The recommended sample size is at least 30 for cluster analysis. Ensure logical question order and keep total completion time within 5 minutes.

Questions représentatives incluses

1. 1Question à choix multiples

   Which products do you think should be included in the 'Phone Accessories' category?

   Phone casesPower banksHeadphonesCablesScreen protectors
2. 2Question à choix unique

   Please assign 'Bluetooth Speaker' to the most appropriate category in your opinion.

   ElectronicsAudio devicesHome appliancesComputer peripheralsOther
3. 3Question ouverte

   If you were to design a new label (name) for the 'Sneakers' category, what would it be?

4. 4Question ouverte

   Please rank the following shopping website categories by your daily visit frequency (1 = most frequently visited).

   ApparelDigital productsHome & LivingBeautyFood
5. 5Question à choix unique

   You just placed 'Water Bottle' into 'Household Items'. What was the main reason?

   Most common useMaterial matchesCould not be placed elsewhereHabitual categorizationOther
6. 6Question d'échelle

   I am confident I can quickly find the products I need with these categories. (1-5)

   1 - Strongly disagree2 - Disagree3 - Neutral4 - Agree5 - Strongly agree
7. 7Score net de promoteur (NPS)

   How likely are you to recommend this shopping website's taxonomy to a friend? (0-10)

   012345678910
8. 8Question ouverte

   In the categorization experiment you just completed, what areas need the most improvement? Please provide specific suggestions.